5 – Your Team
Support your colleagues with clear objectives, shared metrics, accessible resources, transparency, and a great work environment.
Get free updates on new posts and resources
Related Posts
-

A Spooky Story of Bad Sales and Marketing Alignment
In honor of Halloween, here is a spooky story about what terrible sales / marketing alignment looks like. And it happened in front of the entire company at an All Hands meeting. Earlier in my career, the marketing team worked hard to assemble a new campaign. We brainstormed for ideas on how to increase visibility…
-

Marketing’s Awesome Sales Kickoff Deck
Sales has wrapped up another quarter and it’s soon going to be time for a new quarter kickoff. What does marketing do for it? Well, if you’re a marketer running through a deck filled with self-backslaps, you’re doing it wrong. Here’s a suggested framework for how you can make the greatest marketing Sales Kickoff deck.…
-

Succeeding by Partnering with Success
Are you getting all you can from your Go-To-Market colleagues? Stop with the give, give, give. See what you can get from your relationships. As I talked about on Monday, marketing, sales, and success should align to best contribute to the GTM flywheel. So, should you just stay in your lane? Of course not, as…
