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Prioritizing and Scoring Your Target Accounts
Sales, marketing, and success leaders. Think about your ideal customer and turn to your left and right. Do your GTM colleagues have the same ideal? Too many GTM teams are out-of-sync, and it often starts right here – with the ideal customer. When there’s little agreement on which companies to target, you end up with:…
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Free Marketing Plan Template
Context for the Template This section describes how I generally think about a marketing model. Feel free to skip this section if you’d like to plunge directly into the marketing plan template. In this model, there are five elements. They are: Let’s talk through each of these elements in a bit more detail. The MONEY…
Peter Mollins on Marketing 