enablement
Get free updates on new posts and resources
Related Posts
-
How to Use Firmographic Data to Build a Target Account List
If you’re not desperately interested in defining and evolving your Ideal Customer Profile (ICP), then your strategy is going to be wildly off-course. But you need to turn that profile into an actual list of companies you want to target. How? Last week I went through an approach that I use. It relies on three…
-
Marketing’s Awesome Sales Kickoff Deck
Sales has wrapped up another quarter and it’s soon going to be time for a new quarter kickoff. What does marketing do for it? Well, if you’re a marketer running through a deck filled with self-backslaps, you’re doing it wrong. Here’s a suggested framework for how you can make the greatest marketing Sales Kickoff deck.…
-
The Four Tab Rule and AI
Does your sales team have something like the “four tab rule”? I spoke with a sales operations leader who said that no sales person in their org should need more than 4 tabs open at a time to do their job. I think this mindset is more vital than ever. Sales people (well, don’t we…
-
Get More from Your Sales Relationship
Do you get anything from partnering with your Go to Market colleagues? Or is it just give, give, give? It’s time to start getting something back – other than the satisfaction of a job well done, of course! Let’s take a look at each team. We’ll walk through the GTM flywheel, starting with how marketing…
Peter Mollins on Marketing 