Peter Mollins on Marketing

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  • The Four Tab Rule and AI

    Does your sales team have something like the “four tab rule”? I spoke with a sales operations leader who said that no sales person in their org should need more than 4 tabs open at a time to do their job. I think this mindset is more vital than ever. Sales people (well, don’t we…

  • Get More from Your Sales Relationship

    Do you get anything from partnering with your Go to Market colleagues? Or is it just give, give, give? It’s time to start getting something back – other than the satisfaction of a job well done, of course! Let’s take a look at each team. We’ll walk through the GTM flywheel, starting with how marketing…

  • Marketing is Not Just Top of Funnel

    I love the fact that the most influential text in modern B2B marketing was an eBook. It was Marketo’s definitive guide to marketing automation, and it shaped how today’s marketing playbooks are built.  I don’t know for sure who all actually put fingers-to-keyboard on it (if you know, please comment below). But it was definitely…

  • The Truth About Booths

    My first marketing job was in event management (University of Manitoba Career Fair!) and so was my first break into tech (interning for Netscape supporting their European Developers Conference). So, trade shows run deep for me … and there’s one thing I’ve learned that you can do to make your booth a winner, and it…

  • Give Your Audience Permission to Accept Your Position

    Sometimes your message isn’t as clear as it should be. You might need to give your audience “permission” to get it. What do I mean? You might know that my wife is a music teacher and my kids have been in a bunch of incredible musical theater productions over the years. I’ve been in precisely…

  • Stand Out at Your Next Conference

    Event season is here. After hanging out with family and friends over the summer, many of us have the opportunity or commitment to go to the string of great sales, marketing, and go-to-market events that recur in the fall.  SaaStr, Inbound, and Dreamforce are among the better known. But there are many other niche or…