Peter Mollins on Marketing

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  • Should You Position as a Vitamin or an Aspirin – or a Fruit Shake?

    If you’re of a certain age – and by certain age I mean mine or older – you likely receive a lot of social media ads for stretching, yoga, and related mobility programs. These systems aim to help people to improve their flexibility through routines, techniques, or tools.  I should appreciate these programs a lot.…

  • How to Find Your Marketing Trend

    A fantastic Sunday afternoon for me is to go for a walk in the woods with my family and dog. The trail we often go to (The Talking Trees, highly recommended) starts at a small pond. At the edge of the pond is a dock where turtles, fish, and small plants wait for food. The pond…

  • Let Trends Do Your Work

    In the 1860s, the greatest honor a painter could achieve was to have their new work displayed in the Paris Salon. This exhibit, put on by the French Academy of Fine Arts, was the most prestigious art event of the year. With Napoleon III’s blessing, it was able to make a career and a fortune…

  • A New Idea isn’t Enough

    Last year, my family and I went to the MoMA in New York. Beside well-known stunners like Starry Night – and works by Manet and Cezanne, there is Blue Monochrome, 1961 by Yves Klein. It literally is a single color on a 6.5 foot by 4.5 foot canvas. That’s it.  If you’ve ever looked at…

  • The MONEY Model to Building a Marketing Plan

    My family has a passion for the performing arts. Seeing live theater, performing, and (in my case) helping in the concession stands at the local high school production.  In my county, there are several regional theaters that have top-notch local productions. Very gifted people perform and produce these shows. I’m very lucky to say that…

  • What is the Purpose of Marketing?

    Who Are You? What Do You Do?! A start-up I worked for had a massive sales opportunity with the US Postal Service. I got suited up and joined my CEO for an in-person sales call in Washington, DC. The meeting went well, and I had several hours to kill before my flight. So, I decided…